For those remain uncertain what NFTs are, this finance-focused video does a good job explaining it in layman's terms.
YouTube: Two Cents | What the Heck Is an NFT? (And Should I Buy One?)
If you and your colleagues want to get into the NFT market, it is best to do research on those who've succeeded. Take note how gatekeepers continue to push artwork similar to the Bored Apes series or Beeple's works.
This podcast interview with artist Fewocious can give a understanding on getting discovered in the NFT market. The quick takeaways from the interview is:
Build a cult of personality within a niche community. (In Fewocious' case it was a LGBT+ art group.)
Get scouted by a NFT speculator (not dissimilar from getting scouted by an art buyer or art critic.)
There's too much focus on the financial implications of NFTs. The true value of a blockchain is the potential to replace legal paper documents and managing product distribution (the video explains this).
In the (near?) future, people who buy, commission, or resell art will want a digital Certificate of Authenticity. Customers can opt to buy a physical or digital product with a limited issued NFT at an additional price. This can be of value to those who are considering resale.