@Jake-Parker
First of all, kudos to Lee's wife
! I think she hit the nail on the head. Team and fan sports are a way for men to bond without having to get personal. I also think they are a way for a community to bond. Sports are also inherently an extroverted activity, and makes even introverts feel more extroverted. It's just harder to see comic or fantasy games going on, as @Griffin points out. This is why we have (or had?) jocks and nerds in high school.
I think to get the right analogy, though, you'd have to consider all the people who went to see Star Wars (or paid to see it in some way). I'd say Luke Skywalker and Michael Jordan are both household names. And actors certainly have as many fans as sports stars do.
But, here's my real question for all of you, and it's about your main topic. I have probably been hiding under a rock (or living in another country) for the past ten years, and also I don't really know what the younger generation buys, but is this super collectors phenomenon really so pronounced? Do people really buy children’s book type prints? Collect tarot cards? What do they do with them? Do they hang the prints on their own walls? Their kids’ walls? I’m asking because if so, I probably need to make a paradigm shift. I love illustrations, but I think of them mainly as belonging in books, etc., so I would like to understand this better.
At any rate, I have considered having a print store for a while, but it's kind of hard to figure out how to pull it off from abroad in a way that allows for quality control. But that's another topic.
Great job, as usual! Cheers!