I just got banned from Instagram and I don't know how to feel about it
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@Melissa_Bailey I'd like to get in on that, the mailing list/blog etc...
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@baileyvidler If it's any condolence, I've heard that Art Directors, Agents, and other professionals aren't using Instagram anymore to find artists, or even to go visit their page... It's just not convenient to use anymore now that there are so many ads, videos, and "suggested follows". They'd rather go directly to your website they learned about through word of mouth or an agent or a postcard than wade through endless irrelevant posts trying to randomly find potential illustrators that might work... I'm personally slowly weaning myself off of it and replacing it with platforms where I know people are actually seeing my stuff. (Artfol and Mastodon.art, for example, don't have algorithms that determine what gets seen--they're both strictly chronological.)
I signed up for your newsletter. I look forward to seeing what you do with it! I use the free version of MailerLite for mine. https://preview.mailerlite.com/q2b0a4g9y9
A word of advice: Try not to get discouraged at slow growth. Newsletter subscriptions/mailing lists take a long while to develop. And it may feel as if you're not reaching anyone like you used to using some social media platforms. But in reality, those who do signup are much more interested and higher quality followers than a quick "like" someone might give you as they speed-browse... Newsletters are not a magic bullet to solving one's "reach" issues, but they don't have the stigma they used to back in the day when everyone had just a single email address--they aren't the "spam" people felt they were in the past. And you have a lot more freedom to make them about what you want and send them out however regularly (or irregularly) you want.
I personally enjoy putting together my own newsletter, and I find that it prompts me to be "ready" when I want to put one out. Right now I do mine once every two weeks (roughly), but I haven't lost a single person because I missed a deadline by a day or two. And unlike social media, it's helping me think broader and more clearly about the value I bring to the lives of my subscribers.
I do think newsletters are the way to go in today's art/illustration landscape. And I think in the long run you'll be much happier doing one instead of Instagram.
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@baileyvidler Ugh! I'm so sorry to hear that your account got disabled. Like we needed one more way to feel futile about our marketing efforts, right?
I liked reading all your replies, because frankly, since IG went reels, I feel like it's the beginning of the end for artists there. I feel like everything social media is becoming flashing and noise competing for our attention until no one sees anything anymore. I get sensory overload and click out. I mean, ostensibly we're book people, right? Not entirely as a result of reels, but more because I am slow and because I actually traveled again this year, I haven't posted since spring either. Then again, I'm not working professionally and want to. And I am geographically isolated.
And it's not just IG. All my social media feeds have become a jumbled, overloaded, irrelevant mess and as a result I look at them less and less. I used to enjoy them before everything got so desperate-looking.
Newsletters seem interesting, though frankly I get too much mail and don't read most of it. I do like Jake's newsletter, because it's nicely curated. Here, by the way, is a recent NY Times article on "peak newsletter," thought I don't think it should discourage anyone. Just putting it out there for info. I put it in a "gift" link, which means you shouldn't need a subscription to read it.
This could be a good moment to have a serious discussion amongst ourselves, "With social media algorithms running amok, newsletters and art samples flooding inboxes, paper postcards dead, podcasts proliferating, and not everyone cut out for YouTube, what is the best way to actually get work these days?" Because as much as we feel frustrated for you, Bailey, the real thing you need is a solution that works.
My main criterion for promotion is simply that it not take up more time than the art!
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@LauraA thanks for linking that interesting article! The difference between the newsletters the article is talking about and most artists' newsletters is payment. The article was talking about paid newsletter subscriptions. The purpose for most artist newsletters is to build a following, not to gain additional income.
I think that newsletters or blogs are still recommended for artists because it increases traffic to their website, their "home" on the web. That way, they don't rely on followers from social media, which could disappear in an instant (like with what happened to Bailey). And blog/newsletter followers are more likely to engage more; it's a better barometer of organic growth.
All this being said, what a great discussion we're having! This is lighting a fire under me to get my newsletter going instead of letting other things on the to-do list take precedence.
illustrator - author - smiley person
mbaileyart.com
instagram.com/mbaileyart/ -
@baileyvidler just signed up for your newsletter. Hate this happened to you. Not sure if this will help you.
https://help.instagram.com/366993040048856
https://www.makeuseof.com/how-to-know-instagram-account-banned/
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@Melissa_Bailey What you say makes total sense. I agree.
I did notice that the article was talking about writing professionals, but I didn't know whether the two matters might be related because they talk about the same general media. Anyway, I know that trends change; for instance podcasts grew hugely in 2020 because people were stuck at home. Now maybe the market is growing saturated. Likewise, constant changes to algorithms (not to mention random account blocking!) are making social media less reliable, and increasingly generate scammy followers. Most art directors say not to send postcards now. And for me, word of mouth isn't going to work yet.
So the question is, what do we have left as a reliable way to get our names and work out there? I need to answer this question as much for myself as for anyone else, because I am pretty sure my marketing efforts are deficient.
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@LauraA it's tough, definitely!
One ray of light, perhaps, though is that postcards aren't dead, from what I hear. In recent podcasts and webinars I've listened to/attended, a few times the professionals there have said that they look forward to getting postcards, and that now that offices are opening back up, it's possible to get postcards again. They did say that artists might think that their postcards aren't effective, because ADs, agents, & editors rarely respond to postcards, but they do still work.
So I guess that, if we're okay with the cost, postcards might still be a good promotional avenue for illustrators. But we probably shouldn't expect any response from the postcards, either. It's more a long game.
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@baileyvidler oh no! I’m so sorry this happened to you! I don’t think i can suggest anything that everyone hasn’t already posted here.
It’s really weird that instagram did this. I’ve also got a couple of friends who got banned. their situation was that their accounts were hacked and the hacker kept posting terrorist stuff so instgram took down their accounts. I don’t think if this is relevant tho
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I feel your pain, my istagram account was deactivated for no reason at all in 2020. I never posted anything rude or even political on my IG account and it was deleted for no reason. I tried to get it back but was in a Neverending loop of it saying it was fine but it was never reactivated. I must have jumped through the hoops of trying to get it reactivated over 30 times. My friends confirmed that I wasn't hacked or anything...just gone. I never had a huge following but it really killed any ambition I had to grow my new account. I occasionally still check for my old one to see if it pops back up but it's never has. Sorry. Its a crappy lesson on not overly relying on any one platform.
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@baileyvidler You may be one of many affected by a global bug on Instagram. There was mass suspensions over the weekend. So far there's been no further details but Meta is looking into it.
