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    Anyone had positive experience with postcard promos?

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    • Hui Li
      Hui Li last edited by

      Or tear sheets?

      Have a huge list of clients that only receives snail mail. Wonder if anyone have any positive experience with sending out postcards and promos.

      Do you send out just one postcard as a postcard, or several postcards in an envelope as a mail? How about tear sheets? Or even brochures? Does investing into brochures like a small zine worth it?

      Thank you!

      Pamela Fraley B 2 Replies Last reply Reply Quote 1
      • Pamela Fraley
        Pamela Fraley SVS OG @Hui Li last edited by

        @Hui-Li what is a tear sheet? I’ve never heard of that. But, I was wondering the same thing? Ive heard the guys talk about postcards a bunch, but are people still doing that?

        instagram.com/fraleycreates

        1 Reply Last reply Reply Quote 0
        • Hui Li
          Hui Li last edited by

          tearsheet is something like this

          http://minnie-sakuntala.blogspot.com/2012/09/illustration-tearsheets.html

          1 Reply Last reply Reply Quote 0
          • B
            bugeyefly @Hui Li last edited by

            @Hui-Li for what it's worth, almost every art director I have ever heard interviewed (I've heard quite a lot of them!) recommends using postcards. Emails just get lost.

            Hui Li 1 Reply Last reply Reply Quote 0
            • eriberart
              eriberart last edited by

              In summer I sent out a very small number of postcards (about 10) to some of my favourite publishers. I wasn't expecting any responses, but one actually emailed me about a month later as they were interested in my work! It was quite a well known children's publisher too. I haven't got any work out of it yet but at least I know that I'm on their list of illustrators now and it could hopefully lead to something.

              Instagram and Twitter: @eriberart
              Website: www.erinmcclean.com

              1 Reply Last reply Reply Quote 1
              • Hui Li
                Hui Li @bugeyefly last edited by

                Thank you @bugeyefly and @bugeyefly ,

                From your experience, which is better?

                1. sending out one postcard
                2. sending out multiple postcards at once (like 2 or 3), since two images on one card is only represent a very small corner of one's work.
                3. sending out an envelope with tearsheets or several postcards inside?
                eriberart B 2 Replies Last reply Reply Quote 0
                • danielerossi
                  danielerossi last edited by

                  Check out the latest question and answer episode of the 3 Point Perspective podcast. They mention some really useful tips on getting the most out of postcards. Too many to list here! 🙂

                  https://www.instagram.com/heyfrankybanky

                  1 Reply Last reply Reply Quote 1
                  • eriberart
                    eriberart @Hui Li last edited by

                    @Hui-Li I have only ever sent out a single postcard with one image on it and then on the other side my contact details. In the event that I had the contact details of two art directors/editors at the same company, I sent each of them a different image. I'm not sure what would work best, but in my opinion putting it in an envelope wouldn't be a good idea as it's an extra step for them to see your work (you've no guarantee they will bother opening the envelope!). With a postcard they see your work right away 🙂

                    Instagram and Twitter: @eriberart
                    Website: www.erinmcclean.com

                    1 Reply Last reply Reply Quote 1
                    • B
                      bugeyefly @Hui Li last edited by

                      @Hui-Li no personal experience to share with you I'm afraid, I'm just passing on what I've heard from others. I'd just be sure to make it as simple as possible to see the art and to pin it up, as Erin said.

                      1 Reply Last reply Reply Quote 0
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