Who are you targeting with your mailing list?

[Phil Cullen]

I feel your pain, source of anxiety for me too.

I can share what I've done and plan to do. I haven't sent out postcards yet but have sent email blast to publishers with 8 to 10 images, funnily enough I got out of possibly 100 emails sent out, I recieved around 15 responses (rejections) some positive comments. A year and a half after sending an email to and Irish publisher, I received an email, out of the blue, asking me to submit samples artwork for a project, they liked it and I Just finished up the Job, first Children's book for me and through a cold email.

I'm Irish myself (working out of Japan) so I was targeting Ireland and the UK. I purchased the 'Childrens's writers and Artist's Yearbook' which has a directory of agents and publishers and a few lines of their general style they do which was helpful. I also joined and purchased directories from the Association of Illustrators in the UK. I made my way through the lists researching each one painstakingly making notes of where I thought my type of work could fit and compiled a list with dream clients at the top and the worked from the bottom up. I plan on sending out postcards soon.

There is a video in the SVS class regarding mailers and postcards and about sourcing addresses etc. title is how to get freelance work. I remember watching and thinking there was really good info in there, like do you send multiple postcards to one house etc. I sent multiple emails to one publishing house, not sure if that was a good idea. I got a lovely response from Random House Art Director saying she would show her collegues my work and was reading books and I may fit with one of them, never heard and thing back after that but that response had me floating haha.

Best of luck

[StudioLooong]

@burvantill Have you tried LinkedIn? Thats how I got a lot of names for places that didn't list them - and a few addresses too! If you search for a publisher and click on "people" on their page it gives you a list of people on LinkedIn that say they work for the company, their title, and often times the city they live in (which can be helpful when you notice the address you have is for an office in New York but all the art directors seem to live in Boston).

There's a workforce breakdown and if you click the Next one or two times theres one that breaks it down by "what they do." If you choose "art and design you'll be able to filter all the art directors and designers.

You can also go to the "about" tab and scroll to the bottom to see if they have an office address listed.

[braden H]

Thanks everyone! This helps

[burvantill]

@Phil-Cullen I watched that video today.and came to the conclusion that my list is entirely too short. .
Thankyou for mentioning it, I learned a lot today.

[burvantill]

@StudioLooong wow thank you! . I learned a lot today from the video on how to get freelance work. Linked in was one of the suggestions. I thought I was doing okay, turns out NOT. . My list is way too short and not nearly enough names. I’m sooooo grateful for svs. The school and my art friends here in the forum. You all rock!

[Phil Cullen]

@burvantill Yea it's a great video, lots of great info to unpack. My list is way too short also.

[lmrush]

@StudioLooong thanks so much, that is amesome, although all that info doesn't come up for me. Do you pay something/membership to linked in to have more information?

[lmrush]

I go to my favorite picture books that I feel fit with my style and sometimes the Art Director is listed on the jacket, if not I do a little research and try and find the Art Director who worked on that book and target hem-Good Luck

[StudioLooong]

@lmrush I don't pay for premium. It may have to do with people i'm connected with. It looks to me like a lot of the people in my search results are 3rd level connections. But im not super sure how it works.

[ArtofAleksey]

Omg why didn’t i think of using linked in like that before!

[Nyrryl Cadiz]

@StudioLooong this is very helpful!️️️

[braden H]

@StudioLooong How did you make connections? Do you actually know the people you're connecting with on linkedin, or are you simply sending out connection requests?

Forgive my ignorance this is all very new to me :smiling_face_with_open_mouth_cold_sweat:

[StudioLooong]

@Braden-Hallett no, mostly just people I went to college with, worked with, or talked with at conferences. Im connected to less than 300 people. Maybe being a graphic designer helps because a lot of my professional connections may know someone who's a designer in publishing who would be connected with more people in publishing? I wouldn't call myself a linkedin expert either...

[lmrush]

@StudioLooong thank you!

[Laurasketches]

@Braden-Hallett and @StudioLooong THIS is exactly why I come to the forum. Thank you for asking (and responding) to all the right questions. Also, it's helpful to not feel so alone in the journey

[braden H]

@StudioLooong Cool cool. Looks like linedin is great if you already have connections :smiling_face_with_open_mouth_closed_eyes: I'm gonna have to start that with illustrators I meet.

Maybe we should start a little SVS linkedin circle and branch out

[StudioLooong]

@Braden-Hallett I'd be happy to connect with you and any other SVS-ers! Hopefully we can all help to expand eachother's networks! https://www.linkedin.com/in/teackerman/

[xin li]

Hi guys, the mailing list has drove me a bit crazy - it was so hard and time consuming to build up a mailing list with both email and post mail address. It seems like editors do not want to be found. So I reached out to @Braden-Hallett asking for collaboration on building a mailing list together.

Here is what we have got so far. It is not much, it is a start:
https://docs.google.com/spreadsheets/d/1rK7HFfCJ0Sbok4_Gt_cT7D3sdCgLDQytbEu5lGnUlQY/edit?usp=sharing

The mailing list is focued on childrens book, YA book, comics and graphic novels (Not so much editorial)

Anyone interested in collaborating on this?

[braden H]

@StudioLooong Thanks! For anyone interested, here's mine

linkedin.com/in/braden-hallett-5a4169193

@xin-li

I'll be adding to that list as I continue to sleuth away through Canadian indie publishers

[StudioLooong]

@xin-li wish i could upvote this 10 times!