Why is focus so important in a portfolio

Coley

Oooh something to look forward to watching this weekend! Yay

Heather Boyd

@Coreyartus Just looked over James Firnhaber and wow really nice! Thanks for sharing.

NessIllustration

@Coreyartus That's a great question! And I actually have a video coming up in a few weeks (already filmed!) where I list ALL the different revenue streams I use currently. But I didn't address specifically what you asked. And the answer is I keep them all separate!

For instance my planner shop is completely different from my freelancing stuff and it's not relevant to mention anywhere in my portfolio. I have a separate instagram account for my shop (@thedigitalsiren) as well as an email list and private Facebook group. For the patterns, my agent handles that. They have my stuff up on the licensing section on their website. So I let them handle that and don't really talk about it on my website. For my new venture in art coaching, I have the Youtube channel and I'm building an email list and Facebook group. It will also have its own separate website eventually, which I haven't started building yet.

It is quite a bit of work to maintain all these things. I make sure to build up one thing, automate it and become really comfortable at running it before I start up a new revenue stream. For instance for my shop, I have a PR team. In exchange for free products from my shop, they show them off in their Instagram and post on my Facebook group to help keep it engaged. So I just have to repost one of their images on my Instagram once in a while, and answer comments. It pretty much runs itself!

As for your other question and the artists you mention - there isn't a single way to do things and some artists will succeed using different methods. James Firnhaber for instance has a wonderful style that is a bit chameleon and can be applied to different markets! However, keep in mind that you will very likely have more trouble getting your career started if you do not focus. It's not impossible but it will be much harder, and it's already quite hard to start an illustration career to begin with so I really don't recommend it! If you must, my advice would be to either create a second, separate portfolio, or to focus on one to begin with and add the other in later after your career has taken off. However do keep in mind that if you split your focus, you have less energy to put into each venture.

Coreyartus

@NessIllustration This is incredibly helpful!! Thank-you!! You've always been generous with your advice, and I really appreciate it! So much more thinking to do!! Aaaaahhhh!

Georgios Christopoulos

@NessIllustration beautiful video and beautiful voice!I tottaly agree with everything!thanks for the vid !!

NessIllustration

@Coreyartus Haha yes this tuff keeps me up at night!

@Georgios-Christopoulos Awww thank you Georgios that's very kind! I'm a bit self-conscious about my accent, so it's very nice to hear

Jacy13

@NessIllustration Thank you so much for these videos and the helpful pdf guides! They really are a huge asset

Jeremy Ross

Great advice @NessIllustration. I have purposely delayed my website portfolio to create 12-15 children’s picture book pieces that I’m proud to stand behind. I’m almost there thanks to the SVS monthly contests.

NessIllustration

Thank you @Jacy13
@Jeremy-Ross Yesssss good stuff man!!

Georgios Christopoulos

@NessIllustration your accent is beautiful,do not worry about them at all!